Blog
Standalone articles on what AI is, how it works and how to use it in a business. Read them in any order. Each one says what it is based on.
Start here · AI 101
Five short articles for a curious reader with no technical background. They are written so each can be read on its own, and the order below is only a suggestion.
01 · Explainer · beginner · · 5 min
AI is a family of methods, not one machine. Learn what it does, where you already meet it, and how to decide whether a task suits it.
02 · Explainer · beginner · · 5 min
A language model predicts text. The chat app, search tools and business integrations around it are separate things. Knowing the difference explains a lot of confusing behaviour.
03 · Explainer · beginner · · 4 min
A vague request leaves the important choices to the model. A good brief states the goal, the audience, the facts and the limits, and asks for what is missing.
04 · Explainer · beginner · · 5 min
Fluent writing is not evidence. Learn why language models produce errors, how to spot unsupported claims and a practical way to check what matters.
05 · Guide · beginner · · 6 min
Choose one useful AI pilot by defining the task, checking the inputs, setting a review boundary and measuring the result.
What you will find here
A concept explained from the start, with a worked example and no prior knowledge assumed.
A decision explained: what to choose, what to check and what to avoid.
Steps you can repeat, with the product, plan and date we actually tested.
The same task run on each option under recorded conditions, with results kept apart from opinion.
What we learned building something real, with its true status stated.
Examples are labelled when they are fictional. Blog posts are articles, not lessons: structured courses are planned separately under Learn, and case studies live under Work. New articles also appear in the RSS feed.
One question
Answer in a sentence or two. An engineer replies with where we would start, what it takes and what we would not automate.